The perfect marriage, made on Mauritius
If I were to ask you for a list of the most dynamic advertising markets in the world, chances are that Mauritius would not be among them.
As you might expect for an exclusive holiday destination, it has a thriving tourist industry. But did you know that the island – which has an area of just 787 square miles and a population of less than 1.3 million – is in fact in the process of becoming a regional powerhouse in the financial and communications industries? For the past five consecutive years, the World Bank has declared it to be the best place to do business in Africa (and the 19th best in the world). You can see why – despite being 1,200 miles from the African coast, Mauritius has a free market economy, an educated and entrepreneurial population, and English as the dominant language.
Adapt or Die
Business, they say, is a lot like life – and so it is. In life, particularly at times of crisis or upheaval, it is not the strongest, or most intelligent, organisms which survive to pass their genes to future generations – it is the most adaptable; this, truly, is Darwin’s “survival of the fittest” - and so it is in business.
Green Square appoints Naked Comms Group COO Barry Dudley as a Partner
Green Square has appointed Naked Communications group COO Barry Dudley as a full time partner alongside Andrew Moss and founding partner Tony Walford. Since its inception in 2008, Green Square has become a widely recognised corporate finance and advisory practice that has been awarded ‘Niche UK Corporate Finance Boutique of the Year’ by ACQ Magazine and ‘Firm of the Year’ by M&A International Magazine.
The newest new media: why more ads at ATMs could be on the cards
A notable trend on the mergers and acquisitions scene over the past year or so has been the acquisition of marketing agencies (or at least entities which could be said to be at least partially engaged in one of the disciplines of marketing) by companies not directly engaged in the business of marketing itself.
One example of this was newspaper and magazine distributor John Menzies’ buyout of Orbital Marketing Services – something we wrote about in The Drum late last year.
Is high street retail a new type of marketing agency?
First off this week, I wanted to throw a thought out there, prompted by the sad news last week that HMV, the sole remaining High Street music and DVD chain, had gone into administration.
This a blow to the multi-billion pound music biz, which is still one of the UK’s biggest export industries, and one of the few endeavours where we can say we are at least on a par with our American cousins.