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Watch The Drum Predictions 2026 – The Shape of Agencies to Come Panel featuring Tony Walford

Watch Green Square partner Tony Walford share his perspective on The Shape of Agencies to Come for The Drum Predictions 2026. As holding companies invest heavily in AI, streamline...

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Green Square advises Missouri Creative on its acquisition by Ruder Finn

We are delighted to have advised Missouri Creative, a brand strategy and design agency based in London, on its acquisition by Ruder Finn, one of the world’s largest global...

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WPP is out of the FTSE 100. The M&S playbook might show how it can get back in. Barry Dudley writes in The Drum

WPP’s annus horribilis is ending with another blow – it’s been relegated from the FTSE 100. Green Square’s Barry Dudley draws an unlikely parallel to the comeback story of...

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Can Cindy Rose’s candor cut through WPP investors’ concerns? Barry Dudley writes in The Drum

After weeks on a listening tour, Cindy Rose met investors for the first time as CEO with a stinging set of Q3 results, but also a notably steady hand....

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Watch Barry Dudley host The Drum Live Panel – The Omnicom / IPG shakedown

Green Square partner Barry Dudley recently hosted The Drum Live Panel discussion – The Omnicom / IPG shakedown The event took place amid significant shifts in the global advertising...

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The state of the creative production industry 6 months on from the collapse of Technicolor. Nick Berry writes in The Drum

Green Square’s Nick Berry explores a creative production sector at a crossroads: legacy giants collapsing under their own weight while independents surge ahead. The question now is whether a...

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Havas and Horizon’s global gambit: a strategic masterstroke or market mirage? Barry Dudley writes in The Drum

Barry Dudley examines whether the launch of Horizon Global – a joint venture between Havas and Horizon Media Holdings, bringing together $20bn in combined billings and billed as the...

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The Drum Live Panel Compered by Barry Dudley: Holdco veterans declare ‘a new era for independents’

The Drum Live 2025 is now in full swing, featuring two days of debate and comment that bring their audience into the live workings of The Drum. What do...

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The Omnicom / IPG shakedown – Panel Debate Lead by Barry Dudley at The Drum Live, 24th September 2025

There’s lots happening in the global advertising holding companies as Omnicom and IPG prepare to merge and rumours persist that other major groups are planning on joining forces to...

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The A-game: From revenue to real value. Tony Walford guest appearance on the Agency Works webinar 19th September.

Tony Walford is pleased to have been invited as a guest on the Agency Works A-Game webinar on 19th September, where he’ll be discussing the key drivers of agency...

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